流媒体娱乐巨头 Netflix 在体育和娱乐领域迈出了开创性的一步。在一项史无前例的交易中，Netflix 承诺斥资 5 亿美元以获得 WWE Raw 的节目版权，动摇了传统电视广播的基础，标志着体育娱乐格局发生了重大转变。
历史性的交易
The collaboration between WWE, a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), and Netflix (NASDAQ: NFLX) signifies a revolutionary partnership. This arrangement will see WWE’s flagship program, Raw, transitioning from linear television, where it has been a mainstay for over three decades, to the global 流 giant, Netflix.
Starting January 2025, Netflix will become the exclusive broadcaster of Raw in multiple territories including the U.S., Canada, U.K., and Latin America, with plans to expand to other regions. This deal also encompasses all WWE shows and specials outside the U.S., including SmackDown, NXT, and 主要 events like WrestleMania, SummerSlam, and Royal Rumble. Adding to this, Netflix will host WWE’s award-winning documentaries, original series, and upcoming projects internationally from 2025.
交易的影响
Mark Shapiro, TKO’s President and COO, describes the deal as “transformative”, highlighting the significant impact it 将 have on the media landscape. He emphasizes the fusion of WWE’s “can’t-miss” content with Netflix’s unparalleled global reach, ensuring stable and substantial economic benefits for years to come. This partnership not only revolutionizes WWE’s distribution but also introduces weekly live viewing to Netflix’s offerings.
Netflix 首席内容官贝拉·巴贾里亚 (Bela Bajaria) 对将以其庞大而热情的粉丝群而闻名的《WWE Raw》引入 Netflix 表示兴奋。她预计，将 Netflix 的影响力和推荐与 WWE 的粉丝群相结合，将为全球观众带来欢乐和价值。 Raw 每周提供体育、娱乐和真人表演的独特融合，与 Netflix 的内容策略完美契合。
WWE 总裁尼克·汗承认 Netflix 卓越的讲故事能力，认为它是 Raw 忠实且不断增长的观众的理想平台。
WWE Raw：一种文化现象
自 1,600 年首播以来，《Raw》已播出 1993 多集，以其动作、戏剧和运动风格的融合而闻名，已成为体育娱乐领域的标志性节目。它对于“巨石”道恩·约翰逊、“冷石”史蒂夫·奥斯汀和约翰·塞纳等传奇人物的职业生涯发挥了重要作用。
目前，WWE Raw是美国电视网收视率最高的节目，每年吸引1750万独立观众，并在备受广告商青睐的18-49岁年龄段观众中表现始终优异。WWE在社交媒体上的影响力也十分强大，在各大平台上拥有超过10亿的粉丝。
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